Methodology

Selection
The competitors selection are based on the criteria of target audience, type of donations, donation mechanism, and services offered. Below are the types and names of competitors.

• Direct : Susan G. Komen, ABCF, NBC
• Partial: Rogel Cancer Center, ACS
• Indirect: ARC, BCP
• Parallel: GoFundMe
• Analogous: Pledge, Give Lively, Donorbox

Analysism

The products are analyzed based on the criteria of donation process efficiency, transparency, diversity and effectiveness of fundraising campaigns, information organization, and page layout.

Base on these criteria, we conduct a website exploration, document findings using a matrix, and perform data synthesis to assess donation effectiveness and suggest improvements.

---