Step 3 - herustic evaluation
After knowing the users, we applied Jakob Nielsen’s ten usability heuristics to review of Pink Fund’s donation flow. This allow us to scores each step against Jakob Nielsen’s 10 heuristics(e.g., “visibility of system status,” “error prevention”), look into the UI quality, and adds severity rating from 0 (not a problem) to 4 (usability catastrophe), before bringing donors back for testing.Findings The items below summarize our top-severity usability issues and actionable steps to fix them.
- Severity: 4
- Issue: Absence of a navigation bar or back button on key pages.
- Recommendation: Introduce consistent navigation elements and a search bar across the website.
- 2) Flexibility and Efficency of Use
- Severity: 4
- Issue: Inconsistent terminology and actions between fundraising options and expectations.
- Recommendation: Standardize language and actions across the site, providing clear definitions.
- Severity: 4
- Issue: Inconsistent terminology and actions between fundraising options and expectations.
- Recommendation: Standardize language and actions across the site, providing clear definitions.
4) Help & Documents
Severity: 3
Issue: Limited guidance and documentation available on the fundraising page.
Recommendation: Create an Instructions and FAQ page within the fundraising pages or a guided tour.