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User research Overview

Interaction Map of Donation Process


We decide to start looking into the
The interaction map visualizes the donation and fundraising process, mapping key steps and user touchpoints.















Problem Identified

• Poor Navigation Structure
The website’s navigation lacks clarity, making it difficult for users to find key information efficiently.
• Similarities between Pages with Different Functionalities
Different pages share similar layouts about donation, which can lead to confusion and unnecessary nagivation loops.


• Redundant User Flows
The donation process has too many unnecessary steps such as “donate”, “donate online”, and “donate real help now”.
• Technical Break Points
Certain sections of the website experience functionality failures.


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