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Key Findings

Key Finding 1:

The information architecture of the website makes it difficult to locate the organization’s missions and values.

Evidence
Usability TestDuring the usability test, it took our participants 3 minutes average to find the organization's mission and values.

Due to cluttered information on the About page, some participants struggled to find the Pink Fund's missions and values.


Comparative EvaluationMost of the direct competitors’ (other breast cancer support sites) websites list educational content about breast cancer as a distinct navigation option.

Recommendations:
  • Separate the organization’s missions and values from information about breast cancer. 

  • Use methods such as card sorting and tree testing to restructure the website to ensure that the navigation tree fits with the user’s expectations.

Key Finding 2:

Users lack visibility into where they are in the donation flow and are unaware of external payment platform usage.

Evidence
Heuristic EvaluationThe absence of progress indicators in the web flow and alerts for external payment platforms hinders user understanding of their current position and potential actions during the donation process. 


Usability TestLake Certain pages lack a navigation bar hindering users from going back to the previous pages or browsing other pages in addition to the absence of a search bar on the entire website.



Recommendations:
  • Implement visual cues or progress indicators to clearly show users their current position within the web flow (breadcrumbs, step indicators, or highlights). 

  • Provide consistent navigation elements such as a navigation bar and back buttons, as well as a search bar on all pages of the website.

Key Finding 3:

The donation process is cumbersome and involves multiple steps.

Evidence
Interview

 Stakeholder says: “The one thing is, I would maybe put a Donate Now link on the homepage as opposed to having to click through, because if you just go to the pink fund, the donate is a little bit smaller, and then you have to do the dropdown.”

Usability Test



Donors spent an average of 33.4 seconds to donate.


Two participants were confused by extra pages before the payment page.
Comparative Evaluation

 In other non-porfit ora floating donation form feature that opens up a popup window when users click on donation.

other brand:
             

Recommendations:
  • Simplify the donation process down to two or less required pages.

  • Incorporate an on-demand donation button at the header of the webpages to provide readily available access to making donations.

Key Finding 4:

Ambiguity between individual and team fundraising pages can leads to user frustration.

Evidence
Interview

 Stakeholder says: “I often feel puzzled when trying to distinguish between individual and team fundraising pages. It's unclear who is leading or owning the fundraising efforts, which adds to my confusion.”


Heursitic Evaluation

 Consistency and Standards
Similar design elements and page layout make it difficult for users to distinguish between.


Usability Test



4 out of 5 participants encountered one or more errors while attempting to create their own fundraising campaigns.
Recommendations:
  • Provide guidance or help documentations that explain the purpose and suggested use of each term and page. 

  • Expand the personalization options to include more photo uploads, customizable layouts, and the ability to share stories or testimonials from team members.

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