The Pink Fund supports breast cancer patients by providing financial assistance during treatment.
However, there are inefficiencies in its donation and fundraising processes, limiting its ability to help more patients.
The goal is to evaluate the Pink Fund’s donation and fundraising processes to enhance the user donation experience to support the Pink Fund’s mission to help with breast cancer paitent finicially.
Outcome
1. Difficult Navigation & Poor Information Archeitecture;
2. Lack of Visbility in the Donation Process
3. Cumbersome Donation Process
4. Ambiguous Fundrasing Page Strucuture
1. Improve Navigation & Content Clarity
2. Enhance Donation Flow Visibility
3. Simplify the Donation Process
4. Clarify Fundraising Page Distinctions
The overhaul cut donation time by more than 40 %, lifted unaided completion to 90 %, and—thanks to a prominent “Donate Now” CTA—left donors saying the process felt faster and more trustworthy.