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Overview

Problem Statement
: The Pink Fund supports breast cancer patients by providing financial assistance during treatment. However, there are inefficiencies in its donation and fundraising processes, limiting its ability to help more patients. 

Research Objective: Evaluating and improving the Pink Fund’s donation and fundraising processes and enhance the user donation experience while supporting The Pink Fund’s mission to help with breast cancer paitent finicially.






Outcome

Key Issues


Difficult Navigation & Poor Information ArcheitectureLack of Visbility in the Donation ProcessCumbersome Donation ProcessAmbiguous Fundrasing Page Strucuture

Recommendations

Improve Navigation & Content ClarityEnhance Donation Flow VisibilitySimplify the Donation ProcessClarify Fundraising Page Distinctions


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