Positive Feedback

Post test survey showed the statement “ I didn’t have to look for anything, clicked the donate button, filled it out, and I was done in seconds. It felt simple and safe.”

Task Success

Unaided completion of the full donation flow climbed from 75 % → 90 % (n = 200 live sessions; p < .01).

Effciency

After adding sticky call-to-action “Donate Now” button in the header, average time to complete a donation fell ≈ 42 %, dropping from 33.4 seconds (baseline) to 19.2 seconds after the three-step flow went live.

Broader value

The study established a repeatable research framework (screener, test script, metrics sheet) that Pink Fund can reuse for future feature iterations.