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Reflection

Limitations

Limited Reach to Non-Tech-Savvy Donors Some donors which are not that good with technology would either send a check or ask the Pink Fund to find people to do it. Unfortunately with our constraint we do not have an effective way to reach out to those populations.

Sampling Bias Toward Highly Engaged Donors
Many of the stackholders are deeply involved in charitable causes, so our findings may under-represent the needs of donors with only moderate or minimal involvement.


Next Step
Comprehensive website assessment on different devices, including tablets and mobile phones.

Use screening methods to recruit targeted users, such as less tech-savvy individuals and experienced donors.

Implement a structured schedule for post-update usability testing, with regular user feedback sessions monthly or yearly.


Takeaway

I learned that clear functionality and organization are key to helping users navigate a website easily. It’s also important to avoid redundant steps and unnecessary complexity. Through this project, I saw how streamlining processes, focusing on usability, and designing with empathy can make a difference in improving the user experience.


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