Redesign
Survey
Methodology
Donors and fundraisers who have made online donations to the Pink Fund.
The survey's objectives are to understand how users interact with the Pink Fund website, identify any barriers they face, and gauge the perceived impact of their contributions.
To achieve the objective, the questions is structured into distinct sections addressing motivations, user experience, and desired improvements, incorporating diverse question types to enable quantitative and qualitative analysis.
• Convenience Sampling:
Distributing surveys on Pink Fund’s weekly newsletter & to client’s contact lists.
• Snowball Sampling:
Encouraging participants to send out survey to known contacts who have made online donations to Pink Fund.
Justfication
By initiating with convenience sampling, we targeted a direct subgroup of donors and fundraisers, followed by extending our reach through snowball sampling. This dual approach not only improves response rates but also minimizes sampling bias and cultivates valuable insights by engaging an extensive network of the Pink Fund’s donor community.
We brainstormed 15 questions targeting the user’s attitude, behaviors, and characteristics, and distributed it to 5 donors and fundraisers.
Afterward, we changed some questions orders, reframe the ambiguous questions, and expanded answer options.
Findings
- Survey data serves as confirmatory evidence to interview findings. Showing that the donation process can feels repetitive and frustrating. Limited social media sharing makes engagement harder, especially for younger users. And similar fundraising pages can create confusion.
- We recommend conducting The Pink Fund's survey online, using platforms like Google Forms or Qualtrics for creation. This approach ensures wide reach, convenient participation across devices, and maintains respondent confidentiality and anonymity—key for honest feedback. The survey should be distributed through email, the website, social media, and during events to maximize engagement.