The goal of the usability test is to deepen understanding of the challenges donors and fundraisers face while using the Pink Fund website for their philanthropic activities.

Method
• Participant selection

• Criteria: Included users with limited Pink Fund experience and donors from other non-profits.
• Demographics: Five participants, ages 22 to 34, with diverse technical skills.

• Testing Protocol

• Pilot Tests: Two tests to refine task and survey design.
• Main Tasks: Assess mission clarity, donation process, and fundraising functionality.
• Feedback: Gathered insights via pre-test and post-test questions.

• Test Environment

• Setup: Remote Zoom sessions with screen sharing and observation.
• Recording: Captured all user interactions for detailed analysis.

Findings & Recommendations
• Finding 1:
Personal connection to the organization’s mission and legitimacy of the website determines the perceived trustworthiness of the organization.

• Recommendation:

1. Optimize the website’s layout and information architecture Redesign the “About” page to separate the mission and values from breast cancer educational content, presenting them with a clear hierarchy. Correctly lay out the “latest news” module on the home page. Improve the website’s navigation, adding search functionality and categorization to help users quickly find key information.
2. Enhance information transparency with visual designUse visual design elements, like eye-catching icons, color coding, or larger fonts, to display important information, such as annual financial reports, providing transparent details about fund usage. 

• Finding 2:
Participants had a hard time understanding the necessity of creating an individual fundraising page after setting up a fundraising team page.
4 out of 5 participants encountered one or more errors while attempting to start their own fundraising campaigns, and one participant dropped off the task.

• Recommendation:

Process Streamlining: Integrate the creation of team and individual fundraising pages and clarify each step.

1. Integrate the creation of team and individual pages into a continuous step to reduce confusion and frustration during the setup process.
2. After creating a team page, provide clear instructions and reasons why an individual page is necessary. Guided help texts or interactive tutorials can aid users in understanding the importance of each step.
3. Optimize the user interface to ensure easy navigation from the team to individual pages. Design clear visual cues and buttons to guide users through the required steps.

• Finding 3:
Donation process was efficient and streamlined, but repetitive pages confused some users. And participants reported that they did not understand why they had to go through two pages before landing on the payment page.

• Recommendation:
Simplify Donation Navigation: Adjust the "Donate Now" buttons to lead directly to the donation page.

• Finding 4:
Expected and unexpected technical errors encountered during fundraising process.



• Recommendation:
Technical Support: Ensure compatibility across browsers and enhance error reporting and user feedback mechanisms.

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