Redesign
User Interview
Methodology
Target User
Donors and fundraisers who have made online donations to the Pink Fund.
Additionally, target user include individuals who had difficulties donating online and sought help from the organization.
Interview Process
30-minute remote interview over Zoom. Participants were asked about their involvement in the organization, the donation/fundraising process, any difficulties they encountered, and comparison with other platforms.
Participants
5 participants
Age 45-59
Identities: lawyer, charitable event organizer, breast cancer survivor, community volunteer.
Data Analysis
We organize the data according to sections of the interview protocol and themes, making analyzing responses related to specific topics such as website navigation, donation process, and fundraising challenges easier.
Afterward, we used open coding analysis and axial coding analysis to extract key themes from the interviews.
Findings
Needs to Simplify Task Flow Donation process from the homepage has repetitive steps. This frustrates users, particularly those looking for a quick and straightforward way to contribute. 
Donors and fundraisers who have made online donations to the Pink Fund.
Additionally, target user include individuals who had difficulties donating online and sought help from the organization.
30-minute remote interview over Zoom. Participants were asked about their involvement in the organization, the donation/fundraising process, any difficulties they encountered, and comparison with other platforms.
5 participants
Age 45-59
Identities: lawyer, charitable event organizer, breast cancer survivor, community volunteer.
We organize the data according to sections of the interview protocol and themes, making analyzing responses related to specific topics such as website navigation, donation process, and fundraising challenges easier.
Afterward, we used open coding analysis and axial coding analysis to extract key themes from the interviews.
Findings
Fundraising Team page.
Recommendations