The name “Montuno” is a rhythmic pattern in Latin jazz, often used as the base for improvisation. The jazz festival was named after this pattern to show rhythm, creativity, and movement.
We explored different styles and design combinations. In the end, we used a saxophone as the logomark to represent jazz, chose orange to show vibrancy, and picked classic typography for clarity.
Final Logo
Logomark
Logotype and Tagline
Free Space
Scalibility