Research & Inspiration
Studied Vignelli’s iconic works including:
• American Airlines identity, with Heinz Waibl (1967)
• NYC Subway map (1970)
• Knoll catalogs and Bloomingdale’s branding
Key takeaways of Vignelli style:
• Bold and strong identity
• Balance between structure and creative freedom
• Dynamic layouts using typographyInspired by Massimo Vignelli’s classic and modern design, we aimed to create a cohesive and timeless visual identity for the Montuno Jazz Festival that celebrates the rhythm, culture, and energy of Latin jazz.
Contact Me
LinkedIn 📩 alice.yu.sun@gmail.com 📞(865)801-7068
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